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Studio Magazine

Brand Identity

As the Museum prepares to open its first purpose-built space on 125th street in Harlem, it selected Pacific, a multidisciplinary creative studio to reimagine a brand system that drives forward a legacy of graphic innovation. The new identity forefronts typography and a three-tiered color palette favoring black and grayscale that offers a range of creative options for the Museum to deepen its connection to artists, members, visitors, and Harlem.

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